The Visibility Guide · Social media
Social media
Instagram, TikTok, Facebook: when it works for local businesses, and when it's wasted time.
6 articles in this category
- Selling on TikTok Shop in Germany from Sweden: rules and routes A Swedish company cannot open a TikTok Shop store in Germany on its own. Requirements for company, warehouse, VAT, LUCID and returns, as of 14 October 2026. Read the article
- Where is TikTok Shop available? Every country and the Nordics TikTok Shop is in 24 markets, but not in Sweden, the rest of the Nordics or Switzerland. Dated country list with buyers, sellers and launch dates, 14 October 2026. Read the article
- What is TikTok Shop? How it works for sellers, creators and buyers TikTok Shop is a marketplace inside TikTok where the purchase happens in the app. How the roles, orders, fees and requirements work, as of 14 October 2026. Read the article
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TikTok Shop is coming to Sweden: how to prepare your store now TikTok Shop is not open in Sweden and no date has been announced (status 14 October 2026). How to prepare your store, for example in Shopify, right now. Read the article -
Do local businesses need to be on TikTok? A decision guide Not every local business should be on TikTok. A decision model for whether the platform is right for you, and when your time is better spent elsewhere. Read the article -
Social media for local businesses, when it works and when it's wasted Social media is overrated as a sales channel and underrated as a trust engine. When Instagram, TikTok and Facebook are worth your time, and when they aren't. Read the article
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