Website, local SEO, Google Business Profile and social presence — as one integrated practice. For salons, clinics, craftspeople, restaurants, cafés and service businesses across Sweden.
Free diagnosis — see where your digital visibility stands today.
Manifesto · 01
A single search. A single profile. A first impression — and the choice is often already made before the customer picks up the phone.
Local businesses deserve better. You do the work well — but if your online presence is thin, unclear or scattered across places you don't own, you get passed over. Not because you're worse. Because someone else looks easier to choose.
Synlighetsverket builds the foundation that makes you visible, credible and easy to choose. A modern website. A well-tended Google profile. A way to be understood by AI answers. A social presence that mirrors the business rather than replacing it. All tied together as one practice — not a set of disconnected deliverables.
The craft · 02
We don't split visibility into separate products. These are three movements in the same direction.
The hub of your digital presence. We build a site that's fast, clean and made to lead to contact — not fill space. Clear hierarchy, readable typography, mobile-first from the very first pixel. It should say who you are and make it easy to take the next step.
Showing up where the neighbourhood searches. We audit your Google Business Profile, get name, address, categories and description right and consistent, and build a website that search engines can actually read. The structure is invisible to your customer — and that's exactly why it works.
Being seen where people scroll — and being understood where machines answer. We run ongoing posts, video when it fits, and make sure your business is described in a way that ChatGPT, Perplexity and Google's AI answers can interpret as a clear and credible operation.
Our method · 03
Six places a local business has to be — done right — to get found, chosen and booked. We work all six as one connected system, not as loose blocks.
You own it.
The hub. It's where interest lands — and where it must be easy to understand what you do and how to reach you.
You appear on the map.
Search results, Google Business Profile, map position, reviews. For many customers this is one of the very first impressions of your business.
You get described right.
How ChatGPT, Perplexity and Google's AI answers describe your business when someone asks. Clarity in text → clarity in the answer.
You are mirrored, not replaced.
Instagram, Facebook, TikTok. A living mirror of the operation — leading people back to your website, not away from it.
Others confirm.
The social proof that verifies the choice. We help you actively ask for them, collect them and show them in the right places.
The threshold disappears.
A clear next step. No detours, no five-minute forms, no friction that makes the customer lose interest.
Process · 04
We look at how you appear today. Where you're found, where you're lost, what the customer rejects before you even get the question.
We build or tighten the website, contact flow and structure that search and AI answers understand.
We strengthen the Google profile, local SEO, AI description and social presence — in the same direction, not in parallel.
We follow up every month, adjust and refine. Visibility is an ongoing practice, not a project.
First 7 days · 05
Nothing mysterious — just concrete steps from first contact to publication.
Together we look at the current state: website, Google profile, contact paths and what needs to be built.
Design direction, copy and first version of the website. You see something concrete early — not at the last minute.
Service pages with real text, local SEO foundation and a contact flow that actually works.
Mobile check, speed optimisation, technical review (structure, schema data, forms).
Walkthrough together, final adjustments and publication. You own the site from day one.
The timeline assumes we get access to material, contact details and any accounts in time. If we're missing material it takes longer — and we'll say so plainly before we begin.
In 30 days · 06
Concrete, not fluffy. These are things actually delivered in the first month — not outcomes we promise.
A clearer website with a clear offer and the right CTA in the right place.
A better contact flow — fewer clicks, less friction, more paths in.
A stronger Google Business Profile: categories, description, contact details, photos.
Structure and language that search engines and AI answers can read and cite more easily.
Consistent contact details across website, Google and social channels.
Clearer service pages — so the customer understands exactly what you do.
A foundation for ongoing social presence that you can actually sustain.
Pricing · 08
Introductory pricing for our ongoing practice — from 995 SEK/month. No setup fee, no lock-in, one month's notice. You pay monthly and lock in your rate for as long as the agreement runs.
See full price comparison, add-ons and terms →
You keep your price for as long as the agreement runs. Any price adjustments only apply to new customers.
Get started · 09
We usually reply the same day.
The goal is publication within 7 days once the material is in place. Simpler sites can go faster.
You focus on what you're best at. We take the visibility.
Questions · 10
The team
Joakim Jaksen, Amelia Sadig, Chloe Rojas and Anton Strige — four people in Uppsala and Stockholm.
Meet the teamWe audit your Google presence, website and digital visibility — and show you where the biggest gains are. 15 minutes, free.
Or directly:[email protected]
