Craft before hacks.
We don't believe in growth hacks. We believe in clear language, clean structure and a presence you can actually sustain over time.
About
Local businesses deserve a better digital presence — without having to become marketers.
"You do the work well. We make sure more people know about it."
Synlighetsverket exists because local businesses — the hairdresser, the café, the clinic, the craftsperson — rarely have the time or tools to build the digital presence their business actually deserves. Not because they don't care. Because their job is to cut hair, brew coffee, treat patients, fix leaks — not to keep three social channels alive, a website updated and a Google profile complete all at once.
We take that job. Not as an agency, not as a vendor — as a quiet partner who makes sure the foundation stands firm and gets better month by month. You do what you're good at. We make sure more people know about it.
How we think
Four principles.
You own your presence.
The website, the account details, the customer data — it should be yours. Not ours, not a platform's, not something you rent.
No fake numbers.
No guarantees we can't keep. No fabricated cases. We show the work openly and let the results speak for themselves over time.
One person to call.
Not a support queue, not a ticket system. You have one human to reach out to when something needs fixing.
The company
Operated by Brilliant Values Global AB.
Synlighetsverket is a brand from Brilliant Values Global AB — a Swedish-registered limited company. That means you work with a legal counterpart based in Sweden, invoicing in Swedish or English, and full transparency about who you're paying.
Synlighetsverket is a young brand. The company behind it isn't — Brilliant Values Global AB has operated in Sweden since 2015.
- Company
- Brilliant Values Global AB
- Established
- 2015
- Org. nr
- 559023-2624
- F-skatt
- Approved
- VAT
- Registered
- Based in
- Sweden
The founder
Joakim Jaksen
Founder & visibility strategist
Joakim founded Synlighetsverket. With a background in sales, marketing and digital strategy, he runs it as a single integrated practice — built to help local businesses get found, chosen and remembered online.
He founded Synlighetsverket to help Swedish local businesses get found, chosen and remembered online — without having to become marketers along the way.
Book a short review.
15 minutes, free. We'll look at how you appear today and what would make the biggest difference.
Or directly:[email protected]