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Social media

Help with social media. We make the content, you approve it.

You don't have to become a content creator. We will.

We run your business's social media: the plan, photos and material from your business, posts, publishing and a follow-up every month.

  • Plus SEK 1,995/month: Instagram and Facebook
  • Premium SEK 2,995/month: Reels, TikTok and video too
  • Website and Google included
  • SEK 0 setup
  • No lock-in

The packages are sold to businesses and prices exclude VAT. See all packages and terms →

Videographer filming social media content with a system camera
  • Plan
  • Photos
  • Posts
  • Reels
  • TikTok
  • Publishing
  • Follow-up

Pricing

What the help costs.

Social media is part of two of our packages, together with a website, local SEO and your Google profile. A fixed monthly price, excl. VAT.

Plus

1,995 SEK/month

Excl. VAT · no lock-in · 0 SEK setup

For you who also wants continuous social presence without producing it yourself.

  • Everything in Basic
  • 8 posts a month on Instagram and Facebook
  • A photo visit every quarter (the first at the start)
  • Content that mirrors the business, not replaces it
  • Monthly follow-up
Book 15 min

Premium

2,995 SEK/month

Excl. VAT · no lock-in · 0 SEK setup

For you who wants to produce more content and build presence every week.

  • Everything in Plus
  • Reels and TikTok content
  • Video every month
  • Extended local SEO and AI optimisation
  • Priority improvement cycle
Book 15 min

Both build on Basic: website, hosting, local SEO foundation and a review of your Google profile.

The terms

  • SEK 0 setup
  • No lock-in, one month's notice
  • Price lock: you keep your price for as long as the agreement runs
  • All prices exclude VAT

What is not included

  • Ad budget (Google Ads, Meta Ads, etc.)
  • Advanced custom development beyond the package scope
  • Larger photo production or pro photographer on site
  • External system licenses (booking subscriptions, premium stock photo libraries)

Anything like that is quoted separately and in plain text before you say yes.

Thinking about hiring someone, bringing in a freelancer or doing it yourselves? We compare the options and what they cost in our guide to what social media help costs.

All packages and terms on the pricing page

In plain text

What is included.

What the package lines mean in practice, and what we quote separately.

Included in Plus

8 posts a month on Instagram and Facebook
Roughly two a week, at a pace and in an order we plan together with you.
A photo visit every quarter (the first at the start)
We photograph your business on site, so your posts are built on your own pictures. If you are more than about an hour from Uppsala or Stockholm, it becomes a guided photo session over video instead.
Content that mirrors the business, not replaces it
What you actually do, your products and your team, in a voice that sounds like you.
Monthly follow-up
What worked, what we do more of and what we drop.

Included in Premium, on top of Plus

Reels and TikTok content
Short videos for Reels on Instagram and Facebook and for TikTok, adapted for each channel.
Video every month
Video from your business every month, edited and captioned by us.
Extended local SEO and AI optimisation
Priority improvement cycle

Quoted separately, in plain text

  • LinkedIn and X
  • Replying to comments and messages (community management)
  • Social media without a website from us, quoted on request
  • Live selling
  • Ads and ad budget
  • Larger photo production or a pro photographer on site

You get the setup and the price in plain text before you say yes.

How we work

How we run your business's social media.

You don't have to be photographer, editor and publisher all at once. We take the whole chain, and you approve.

  1. A 15-minute walkthrough

    By phone or at our office by Vaksala torg in Uppsala. You tell us about the business and your customers, and we look at how you show up today.

  2. A plan with channels, pace and tone

    We pick channels based on where your customers actually are. Two channels with a steady rhythm beat several that sprawl.

    • Channel choice and content plan
    • Hooks and a voice that sounds like you
    • What to say, where and how often

  3. Material from your business

    We photograph on site every quarter, the first time at the start. Premium also includes video every month. A larger photo production is quoted separately.

    • Products, team and everyday work, not stock photos
    • Editing and captions
    • The right format for each channel

  4. Publishing and follow-up

    You approve before anything goes out. We schedule and publish, and every month we go through what worked.

    • Scheduling and publishing
    • Follow-up every month
    • The plan is adjusted as we learn
Still from material we photographed on site for a client
An example of content we produced on site for a client.

What the content looks like

Content that stops the thumb.

We photograph, film, edit and caption so that the first second grabs attention and the last second leads somewhere. The right format for each channel, not the same clip everywhere.

  • A hook in the first second
  • Captions that keep viewers watching
  • A clear call to action at the end
  • Adapted to each channel and format

The channels

Instagram, Facebook and TikTok: what we do on each.

We don't do everything on every platform. In Sweden, Instagram and Facebook lead daily use: 46 per cent of internet users use Instagram every day and 45 per cent use Facebook. Both are part of Plus. TikTok and Reels, which are built on video, are part of Premium.

Source: Internetstiftelsen (the Swedish Internet Foundation), Svenskarna och internet 2026, Swedish internet users aged 8 and over. As of October 2026.

Included in Plus

Instagram

Photos and posts from your business.

Posts that show what you do, a profile that says who you are and where you are, and a link that leads to booking or contact on your website.

Guide: Instagram for businesses

Included in Plus

Facebook

A page that looks alive.

Posts on your business page and details that match your website and Google profile, so the page holds up when someone checks you out before getting in touch.

Included in Premium

TikTok help for businesses

TikTok and Reels, with video every month.

Premium includes Reels and TikTok content and video every month. We plan, film, edit and caption, and adapt every video to the channel.

In Sweden, TikTok mainly reaches young people: 50 per cent of 8–19-year-olds have used TikTok in the past year, compared with 16 per cent of adults aged 20 and over (Svenskarna och internet 2026). Not sure whether you should be there? Read our TikTok decision guide.

TikTok Shop is not open to Swedish sellers (as of October 2026). How to prepare your shop now.

Guide: TikTok for businesses

LinkedIn and X are not part of the packages. If you want to be there, we put together a setup and quote it separately and in plain text.

The whole picture

A social media agency that also runs your website and Google.

In our packages, social media comes together with a website and a Google profile, and the same team handles all of it. Everything pulls in the same direction and leads to the same place: the customer booking or getting in touch.

  • The same details everywhere Name, address, opening hours and services match across your website, Google profile and social profiles.
  • Profiles that lead back The link in your profile goes to a page on your website that welcomes the customer and makes it easy to book or get in touch.
  • Posts that can show up in Google According to Instagram's help centre, search engines such as Google can index photos and videos from public posts and reels if the account is public, professional and held by someone over 18 (as of October 2026). We make sure your business account is a professional account.
  • An example from a website We built a site of its own for Kvarnens Klippotek, a hair salon in Uppsala. Just under three weeks after launch, the salon appeared as one of the suggestions in Google's AI answer to a search for a good hairdresser near Vaksala torg. It is an observation on a single occasion, not a guarantee, and it concerns the website, not social media.

We have seen no evidence that social media activity on its own leads to more recommendations in AI answers, so we don't promise it.

Why Synlighetsverket

We come from sales.

Content should lead somewhere. That is why we write and film with a clear offer and a next step, not just to make it look good.

Own build

Säljakademin

Our own sales training: a platform with 23 modules of theory, video and quizzes. The same sales know-how sits behind the copy and clips we make for you.

Own company

Brilliant Values

Our own company in outsourced sales and customer service, and the company behind Synlighetsverket. We sell every day; we don't just talk about it.

Website project

Material from the business

When we built Kvarnens Klippotek's site, we photographed on site in the salon. The pictures are our own, taken at the client's premises.

The terms

Fixed price, your accounts

A fixed monthly price and no percentage of your ad budget. The accounts and logins are yours from day one.

You work directly with us, one flight up by Vaksala torg in Uppsala: Amelia Sadig, who works with photography and social media, and Joakim Jaksen, who founded Synlighetsverket. Meet the team.

For businesses where it fits

Live selling, with trained sellers.

For businesses where it fits, we also offer live selling: a broadcast where products are shown and sold in real time. We plan the broadcast, write the script, set the offer and put trained sellers in front of the camera.

Live selling is not part of Plus or Premium, so we quote each setup separately and in plain text.

  • Hosts and sellers in front of the camera
  • Script, offer and product demo
  • Questions and answers during the broadcast
  • Clips from the broadcast for Reels and TikTok
Illustration. The figures and the offer are examples.

The Visibility Guide

Guides on social media.

All social media guides

Questions about social media help

Good to know.

What does social media help cost with you?
From SEK 1,995 a month excl. VAT. Social media is part of the Plus (SEK 1,995/month) and Premium (SEK 2,995/month) packages, which also include a website, local SEO and a Google profile. There is no setup fee, no lock-in and one month's notice, and you keep your price for as long as the agreement runs. Ad budget for the platforms is not included.
What is included in Plus and Premium?
Plus gives you 8 posts a month on Instagram and Facebook, a photo visit every quarter (the first at the start), content that mirrors the business and a monthly follow-up. Premium adds Reels and TikTok content, video every month, extended local SEO and AI optimisation and a priority improvement cycle. Both build on Basic: website, hosting, local SEO foundation and a review of your Google profile. Ad budget, larger photo production or a pro photographer on site, and external licences are not included. We quote anything like that separately and in plain text before you say yes.
Can we get help with just social media, without a website?
Yes. There is no fixed price for that; we put together a setup and a quote based on what you need. Plus and Premium are built as a whole, where your posts lead to a website that welcomes the customer, so if you already have a website you want to keep, we will discuss it in the walkthrough.
How often do you post?
Plus includes 8 posts a month on Instagram and Facebook, roughly two a week. When and what is decided together in the content plan, based on where your customers are and what you have time to approve. Premium adds Reels and TikTok content and video every month. Every month we go through what worked and adjust.
Who creates the content?
We do. We plan, write, photograph, edit and publish, and you approve before anything goes out. Plus includes a photo visit every quarter, the first at the start, and Premium also includes video every month. You do not have to be in front of the camera, but if you want to be, we make it easy. The material comes from your business, not from a stock library.
How do the photo visits work if we are far away from you?
We do the photo visits on site if you are within about an hour's travel of Uppsala or Stockholm. If you are further away, we run a guided photo session over video instead: you get a shot list with subjects, angles and light, we coach you for about 30 minutes while you take the photos on your phone, and then we edit the material.
Which channels are included?
Plus includes Instagram and Facebook, and Premium adds Reels and TikTok. LinkedIn and X are not part of the packages, and neither is replying to comments and messages. If you want any of that, we quote it separately and in plain text before you say yes. We choose channels based on where your customers actually are.
Who owns the accounts?
You do. The accounts, logins and customer data are yours and stay with you if we stop working together. If you do not have an account, we help you set it up, and then it is yours from the start.
Is advertising included?
No, the ad budget is not included. If you want to buy reach beyond the regular posts, we build campaigns platform by platform, and you get a fixed price for our work in plain text before we start. We take no percentage of the ad budget, which goes in full to the platform.

The shortcut

Want to start right away?

We usually reply the same day.

The goal is publication within 7 days once the material is in place. Simpler sites can go faster.

You focus on what you're best at. We take the visibility.

072-200 99 09 or fill in the form

No meetings, no long forms. Just a phone call.

We also see which page you sent this from. How we handle data

What do you want more people to see?

Tell us about your business and you'll get a concrete proposal: channels, pace and a first plan. 15 minutes, no obligation.

Book 15 min How we work

Or directly:[email protected]