Google has its Business Profile, Apple has Apple Business and Bing has Bing Places. There you can claim your business’s listing and correct the details, and at Google and Apple you can also see statistics on how customers find you. For ChatGPT, we have found nothing equivalent. The answer about your business has been based on what ChatGPT brings from its training and finds on the web, and we have found no way to get figures from OpenAI on how often you are mentioned.

That now looks set to change. Here is what has been seen, what we do not know and what you can do now.

As of 7 November 2026. The feature has not been released, and we have found no confirmation from OpenAI. Everything below is based on a screenshot and on reports from others, and the sources are listed at the end. We will update the article if the feature is released.

Can you claim your business in ChatGPT?

Not yet. But two things have surfaced in the past month:

  • On 21 October 2026, the site The Tech Outlook reported that the ChatGPT desktop app contains text such as Claim {name} on ChatGPT, where the placeholder stands for a name that gets filled in. According to the site, the text suggests that businesses may be able to claim a page of their own in ChatGPT. The information came from tipster Abhishek Yadav, who posted it on X. The site itself notes that it is based only on text in the app and should be treated with caution.
  • On 6 November 2026, e-commerce analyst Juozas Kaziukėnas, founder of Marketplace Pulse, posted a screenshot on LinkedIn of a page headed “Claim your business in ChatGPT”, labelled “unreleased/beta”. Search Engine Roundtable covered it the same day. Kaziukėnas wrote that he had seen early traces of the feature as far back as August and took the banner as a sign that the launch is close.

We have found no comment from OpenAI, no help page, no price and no date. According to The State of AI and PPC Land, OpenAI has not commented.

What will the feature do?

The screenshot shows three parts. The statistics figures are not visible in the image; they come from Kaziukėnas’s description in the same post.

PartWhat has been seen or described
StatisticsThe screenshot: how often the business is mentioned in ChatGPT conversations. According to Kaziukėnas: impressions in answers and clicks on links to the website, day by day in a chart
Details and productsThe screenshot: adding the latest products and keeping the business details up to date
Business agentThe screenshot: a business agent that answers customer questions based on information the business controls

According to Kaziukėnas, the statistics do not show which questions users ask, no information about the users and no comparison or ranking against competitors. He also writes that the feature is part of a larger area called Business Hub. We have not found that name at OpenAI, and according to PPC Land, OpenAI has not described Business Hub publicly.

How do you verify that you own the business?

That is not yet known in detail. The screenshot says you need to verify that you are authorised to represent the business. According to Kaziukėnas, the feature is only open to businesses that have verified ownership, for example by connecting their Shopify store. According to The Tech Outlook, the text in the desktop app also mentions signing in with Shopify and identity verification through Persona, a company that verifies identities, as possible routes.

Our assessment is that it resembles Google Business Profile, where the person claiming a listing also has to show that they may represent the business. We have found nothing about how it will work for a business without an online store, such as a hairdresser or a tradesperson.

Is it the same as ads in ChatGPT?

It does not look that way. According to Search Engine Roundtable, the feature seems to be separate from ads in ChatGPT and more focused on the regular answers. An ad is paid placement below the answer. The profile is about keeping the details right and seeing how often the business is mentioned in answers. How the ads work is covered in Advertising in ChatGPT.

What does it mean for a local business?

If the feature is released in the form that has been seen, our assessment is that it will be two things at once.

One more place to keep your details right. The same idea as Google Business Profile, Apple Maps and Bing: details about the business and its products, in one place where you can update them yourself. We have not seen which details can be filled in, such as address and opening hours. Our assessment is that businesses that already have the same details everywhere will find it easier to verify and get started.

A figure from ChatGPT itself. Google and Bing already have reports on how your site appears in their AI answers, in Search Console and Bing Webmaster Tools. For ChatGPT, we have found no such dashboard from OpenAI, so you have had to ask the questions yourself and count. Both are covered in How to measure visibility in AI answers. A statistics view with impressions and clicks would give figures from ChatGPT itself, but according to Kaziukėnas without the questions behind them.

Three things remain open. We do not know whether or when the feature will come to Sweden. The shopping feature Instant Checkout, for example, started only for users and Etsy sellers in the US, according to OpenAI. We do not know what it will cost. And we have seen nothing showing that a profile affects how often ChatGPT mentions the business.

How to prepare your business now

Our assessment is that most of what makes a claim easy is the same work that gives visibility in AI answers today. We cover it in detail in How your business shows up in ChatGPT.

We help you with ChatGPT

We help businesses with everything to do with ChatGPT: how the business is described in the answers today, the groundwork that gets it mentioned, ads in ChatGPT (page in Swedish) and claiming the profile when the feature is released. Get in touch and we will help you get started. Want to see first what ChatGPT and the other AI services say about your business today? That is what we go through in our AI review, AI-genomgången (page in Swedish).

Frequently asked questions

Can you claim your business in ChatGPT?

Not yet (as of 7 November 2026). The feature Claim your business in ChatGPT has appeared in a screenshot labelled unreleased/beta, and according to The Tech Outlook, text in the ChatGPT desktop app points the same way. We have found no confirmation or date from OpenAI.

What does it cost to claim your business in ChatGPT?

That is not known. We have found no information about pricing, neither from OpenAI nor in what has been seen so far.

How do you verify your business in ChatGPT?

According to the screenshot, you need to verify that you are authorised to represent the business. Juozas Kaziukėnas, who posted the image, writes that the feature is only open to businesses that have verified ownership, for example by connecting their Shopify store. According to The Tech Outlook, text in the ChatGPT desktop app also mentions signing in with Shopify and identity verification through Persona as possible routes. We have found nothing about how it will work for businesses without an online store.

Is it the same as ads in ChatGPT?

It does not look that way. According to Search Engine Roundtable, the feature seems to be separate from ads in ChatGPT and more focused on the regular answers. An ad is paid placement below the answer, while the profile is about keeping the details right and seeing how often the business is mentioned in answers.

Will the feature come to Sweden?

We do not know. We have found no information about which countries it will be available in. The shopping feature Instant Checkout, for example, started only for users and Etsy sellers in the US, according to OpenAI. Our assessment is therefore that a new business feature may take time to reach Sweden.

What can I do right now?

Make sure your business is described the same way everywhere: your website, Google Business Profile, Apple Maps, Bing and directories such as Hitta and Eniro. It is the same groundwork as for visibility in AI answers today, and our assessment is that it makes verifying the business easier if the feature is released.

Sources

All web pages read on 7 November 2026. The reports from Search Engine Roundtable, The Tech Outlook, The State of AI and PPC Land are third-party reports: they are based on screenshots, text in the app and information from outsiders, not on statements from OpenAI.